Why Hire a Freight Broker/3PL?

Posted On 13th March 2017

You are a hard driving, self-made, roll-up-the-sleeves entrepreneur who can handle truckers and logistics.  Really, there aren’t many people who can do things as well as you can.  Managing this cost center is a key part of your business.  You like the saying “if you want a job done right, do it yourself.”

However, as an entrepreneur CEO, the choice to delegate logistics to a super-competent 3PL, 4PL or Freight Broker will usually yield you several HUGE benefits, including:

  1. You won’t need to hire a logistics director, traffic manager or “shipping guy.” If you export and import, you also avoid hiring documentation staff.
  2. You GAIN A FREE CUSTOMER SERVICE DEPARTMENT – A BILINGUAL ONE AT THAT! Empowering the Freight Broker’s team to update your sales force and customers on manufacturing lead times, and to coordinate shipping and packaging requirements is just smart business.  It can eliminate 90% of your expedited shipping costs because the Broker is in the best position to communicate and manage customer expectations most effectively.  Having the Broker handle these “quotidian” communications also means that you and your staff are free to focus on value-added endeavors for your business.  Our brokers at FreightRun.com are fluent in English, Spanish, Portuguese and French – they can handle your clients no matter who they are! The result is a highly effective logistics chain, and therefore happy and loyal customers!

  3. Freight Brokers/3PLs/4PLs will ship using methods and procedures that are better thought out than your ad-hoc solutions, are much more legally rigorous and protective of you, and all-in cheaper in the end despite all the value add (their FTL and LTL final costs are lower). They save you a huge amount of management energy and focus, actual money, and reduce major business-killing liabilities for you. 

If you are not aware, if a truck with your merchandise in it is involved in a fatal accident, your company will be sued.  It is likely that the suit will revert to the trucker’s insurance and, if you were smart enough to hire a 3PL, to the 3PL’s multi-million dollar liability policy.  This benefit is essentially free to your company.

Your company is unique with its own needs and goals.  A good Freight Broker/3PL will do the research with you to determine, upfront, where it can add the most value as a strategic partner.  The right partner can make your company more effective for its clients, more profitable for its owners, and more nimble in your markets. 

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